WE NEED
A NORMAL
PRICE.

We are recording prices now so we can check November’s deals later.

We do not have Black Friday results. This issue shows the baseline we have collected and the test we plan to run.

What we have

A growing record of normal prices.

What we do not have

Any Black Friday 2026 sale results.

Baseline status

What we have recorded so far

These counts come from live retailer checks. Seed prices are not included.

Price checks

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Products with data

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Products at 2 retailers

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Ready for the study

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“Ready” means the same product has at least 20 live checks from two retailers. The final study also needs enough days in the baseline window.

A real baseline

One price record, shown as collected

This graph shows the retailer series with the most live checks in the current study categories. It is one offer, not a market result.

No live price points are available for this graph yet.

Coverage

The sample is not ready

We want eight products in each category. Each product needs live prices from at least two retailers. The graph shows the gap.

Products with any live data

Products seen at two retailers

Target: eight products

What we plan to do

Compare sale prices with the 90 days before the sale

Record normal prices

For each product and retailer, keep one in-stock price for each day from August 25 to November 22.

Record sale-week prices

Find the lowest in-stock price from November 23 to November 30.

Compare the two

Report the saving against the 90-day median, whether the sale set a new low, and how long the lower price lasted.

What counts

The product, size, color, and bundle must match.
The retailer must show the product as in stock.
The price must come from a live check. Seed prices do not count.
We use the item price plus known shipping and tax, minus known coupons.

Current limits

Too few products have two working retailer sources. Some retailer checks are blocked or stale. We also do not have the full 90-day baseline yet.

If too few products meet the rules after the sale, we will publish the missing-data report instead of a market-wide claim.

Why test this?

Past studies found many sale prices were not rare

Which? checked 175 Black Friday deals from 2024. Every product was cheaper or the same price at another point in the surrounding year. RunRepeat also found that the sneakers in its study were cheaper on most other days.

Those studies explain the question. They do not tell us what the 2026 GetPriceOf data will show.

Read the Which? study Read the RunRepeat study

Check our baseline

Download the price checks behind this issue

The data page shows the exact product, retailer, date, price, and known costs. It also shows where the evidence is still thin.

Open the data