Wholesale
Tight supply and a firm market
USDA’s May 14 report placed WPC 80% trades in the high $11s to low $12s per pound and WPI in the $12s to $13s. USDA described inventories as limited and demand as increased.
USDA Dairy Market News · Report 20RELEASE 01LIVE RETAIL TRACKER16 JUL 2026
Commodity pressure → consumer shelf
WHEY
FLATION.
Wholesale whey is tight. We are measuring what reaches the shelf.
Exact tubs only. Retailer observations are never merged across flavors, sizes, formulations, or bundles.
Reference SKU shown · Double Rich Chocolate · 5 lb
Live observations
141
Exact products
2
Retail sources
2
Tracking since
May 25, 2026
The signal
Two markets. One open question.
Retail
3 exact retailer series under observation
GetPriceOf reports the first, latest, low, and high observed total for each exact offer. Those movements are descriptive; they do not prove that wholesale input costs caused a retail change.
GetPriceOf live-only observationsRetail evidence
Exact offer series
DPS Nutrition
Optimum Nutrition Gold Standard 100% Whey Protein Powder, Double Rich Chocolate, 5 lb
115 checks · 50 days · updated Jul 14, 2026
First
$99.99
Latest
$99.99
Observed range
$99.99–$99.99
Net change
0.0%
Target
Optimum Nutrition Gold Standard 100% Whey Protein Powder, Double Rich Chocolate, 5 lb
14 checks · 47 days · updated Jul 14, 2026
First
$99.99
Latest
$114.99
Observed range
$99.99–$114.99
Net change
+15.0%
Target
Dymatize ISO100 Fruity Pebbles Protein Powder, 3 lb
12 checks · 28 days · updated Jun 25, 2026
First
$106.99
Latest
$108.99
Observed range
$106.99–$108.99
Net change
+1.9%
What this can answer
- Whether an exact retail SKU changed after tracking began.
- How far the latest price sits from the observed low and high.
- Whether multiple retailers moved together or diverged.
- How long an observed discount remained available.
What it cannot claim yet
Current coverage is not a representative index of the entire protein-powder market. Product composition, contract timing, promotions, shipping, and retailer strategy can all separate shelf prices from commodity prices.
We will not publish a market-wide percentage until at least eight exact whey SKUs have two reliable retailer series and 90 days of observations each.
Sources and reuse
Check the claim. Download the rows.
Commodity context comes from USDA Dairy Market News. Consumer observations come from GetPriceOf’s public live-only dataset. AP’s June 2026 reporting provides broader industry context but is not used as a substitute for the underlying price rows.